Authenticity

yoav@negevdirect.com 03/30/2009 Business Strategy, Fundraising Strategy, Inspirational
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Passover is quickly approaching.  And with it, the Jewish Direct Mail Season.

You know what that means:
Fundraising letters coming soon to a mailbox near you!
But we’re often so busy making sure our direct mail package gets out that we forget to ponder the holiday’s many important messages.
One in particular is especially relevant to non-profit organizations:
Authenticity.
Your organization is unique. You do something special that others don’t.  And whatever it is that you do, be true to it.
Find your niche and stick to it. Don’t try to be something you’re not.  It’s true for each of us on a personal level, but it’s just as true organizationally.
So what does authenticity have to do with Passover? Take a minute to watch this short video from aish.com to find out:
Is your organization being authentic?
Oren

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