I get a lot of emails asking me to donate money. Most of them are for decent causes. But to be honest, I rarely have the patience to read through the whole letter. Who does?
They’re too long, too confusing or just plain boring.
This email was different. The message was clear. It was written with the reader in mind. And the reader knows what their donation will do.
After seeing this heading, I went on to read the whole letter. Does your marketing material do this???
Oren