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Bloggers Must Disclose Payments for Reviews

yoav@negevdirect.com 10/05/2009

By THE ASSOCIATED PRESS Published: October 5, 2009 Filed at 2:48 p.m. ET “The Federal Trade Commission will try to regulate blogging for the first time, requiring writers on the Web to clearly disclose…

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Internet More Popular than Radio in Israel

yoav@negevdirect.com 07/30/2009

If you are fundraising to Israeli’s and you are considering a radio spot vs. an email blast or a traditonal newspaper ad you need to read this… “(IsraelNN.com) The number of Israelis who surf…

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Online Fundraising: Slow To Develop

yoav@negevdirect.com 07/06/2009

Thanks to eJewish Phialanthropy and our old friend and direct mail maven Chuck Pruitt for this interesting set of factoids on the “Email vs Snail Mail” debate. Fact: The growth of online fundraising is…

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Seriously, Is Anyone Raising Money Online?

yoav@negevdirect.com 06/10/2009

“…it’s less about what’s raised online, but the ROI is more driven by how online marketing can enhance an existing direct response, events and major gift program through coordination and integration.” Vinay Bhagat Chairman,…

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Midot, Ranking Israel’s Non-Profits

yoav@negevdirect.com 06/01/2009

Midot (translates to English as “sizes”) is a new Israeli organization that’s similar to Charity Navigator in that it ranks non-profits based on a number of factors.  Masorti gets an overall A- in one…

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RE: Why Email Subject Lines Are Important

yoav@negevdirect.com 06/01/2009

I used to just ignore the subject line when I wrote emails. Figured nobody reads them anyways, so why bother? But then I started noticing my own email reading behavior. And I discovered that…

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Website Checklist for Nonprofits

yoav@negevdirect.com 05/18/2009

Nu? How’s your website?    It’s one of your most powerful marketing tools out there. How effectively is it working for YOU? Nonprofit Marketing Guide has a great 10-point checklist for evaluating your own website.…

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