The Power of the Brand
Facebook is tremendously popular in Israel. Check out the statistics  here. Almost half of the county uses Facebook. And if you want further proof of popularity, here it is: Ha’aaretz reports that Lior and Vardit…
Read moreThe Tikva התקווה
Tonight is the start of Yom Haatzmaut in Israel where we will be celebrating Israel’s 63 birthday! Please take a minute to enjoy this video version of Hatikva brought to you by Israel’s Public…
Read moreMeanwhile, In Beersheva…
 Ben-Gurion University researcher Alberto Bilenca, Ph.D., has been awarded a prestigious grant from the Bill & Melinda Gates Foundation.  Dr. Bilenca has developed a fast, low-cost device to accurately diagnose malaria in the field without having to draw…
Read moreBreaking News: Bomb explodes in central Jerusalem amid rocket attacks on south
Source: JTA.org “At least 24 people were injured when a bomb exploded in central Jerusalem.” “Three of the injuries in the attack, which took place shortly before 3 p.m. were considered serious, according to…
Read moreIsrael First to Set Up Field Hospital In Japan
 This is a photograph of   Minami-sanriko, a fishing village in Northern Japan. Or what’s left of it. It’s now the site of the first foreign field hospital set up to aid the survivors of…
Read moreShavua Tov From Israel!
Amidst all the chaos going on around us now in the rest of the Middle East, Israel continues to stand strong! Â Shavua tov.
Read moreIs This Really the Israel You Know? Israel As a House…
Via: Dan Elbaum, AJC regional Director, Chicago, IL. “Please take a moment to watch this video about AJC’s Project Interchange and the important work we do to bring decision makers from around the world…
Read moreSalvador Dali, Zionist
Who knew? In 1968 Dali produced a limited edition set of 25 colored lithographs to commemorate the 20th anniversary of the founding of the State of Israel. The title piece of the suite, reproduced…
Read moreGoings On About Town
If it works as a column for The New Yorker, it can work for Negev Direct and Beersheva. So here’s something that happened today, both in and near Beersheva. Ben Gurion University is located…
Read moreIsrael Confirms Major Gas Find
Good news for the new year, and well into the 21st century. Israel is on the cusp of becoming an energy exporter. Read about it here from the NY Times. Even with the usual…
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