January 2008 – January 2020 Please join us in celebrating 12 years of blogging about Jewish fundraising, marketing, direct mail, email and business strategy. We look forward to hearing from you soon. Chana, David…
Read moreAs the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it’s timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands. Integrated with new…
Read moreThe fact is, snail mail is now a novelty for younger generations, a novelty they enjoy. Think about it. These individuals have spent their entire life being exposed to virtually nothing but digital advertisements. So…
Read moreTop 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…
Read moreWhosMailingWhat.com maintains what could be the largest and oldest archives of direct mail in the entire world! Check out this video for a sneak peek in their collection…
Read moreThe 46th International Conference on Fundraising was held last week in New Orleans. Here’s what they reported: Less than half of charities raised more money in 2008 than in 2007. Even more significantly, fundraising gains…
Read moreTwo great quotes from Denny Hatches Business Common Sense newsletter: “It is important to remember that in direct mail, the word is king. Copy is the architect of the sale. Design and art are…
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