“Is marketing an art or a science?”
“It’s both, and that’s the problem.”
“Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that market at that time with that message. They can understand the analytics and find the truth.”
“This sort of marketing works when it works, but it usually doesn’t. That’s because we’re dealing with humans, the wild card in the system.”
“The other marketers are artists. They inspire and challenge and connect. These marketers are starting from scratch, creating movements, telling jokes and surprising people. Scientists aren’t good at that.”
Read the full post by Seth Godin, from Seth’s Blog by clicking here.