“Put a date in the subject line. Having a date or specific time period in the subject line generates increases in open rates of 39 percent, Schwedelson said. “By adding a sense of urgency, such as ‘Offer ends Friday,’ ‘2 days left’ or ‘offer expires on Oct. 22,’ your emails will more likely get opened.”
Source:Â EM+C Online Marketing Strategies and Tactics
8 Email Prospecting Best Practices
February 4, 2010 By Melissa Campanelli