Marketing Metrics

Category


Direct Mail Costs and Concerns

yoav@negevdirect.com 02/16/2022

Mailers had 2 postage increases in 2021 and more on the horizon. What are some good ways for them to keep costs under control from your POV? Morgan DiGiorgio : Well, I think it’s all…

Read more


Direct Mail vs. Email Invoices

yoav@negevdirect.com 07/23/2014

Case Study: Direct Mail vs. Email Invoices. An electric utility used the Danish Post test methodology to prove that it would be paid faster and at less expense using paper invoices rather than digital…

Read more