“Yet Another Reason Myron Rolle is so Much Better Than You”
With an NFL career as a real career option, Myron Rolle chose to take a different path in life. What he decided to do was both unselfish and responsible and therefore worth mentioning on…
Read moreMarketing “Quote”
“All successful marketing comes down to a fundamental understanding of people, how we like to be spoken to, what captures our attention, and what messages stick.” – Derek Sivers, Founder of CD Baby and…
Read moreMarketing “Quote”
“Is marketing an art or a science?” “It’s both, and that’s the problem.” “Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that…
Read moreE. Ike Eshaghian Foundation Gives $1.8 million to Technion
Re-post by Jacob Berkman from the blog “The Fundermentalist” “The E. Ike Eshaghian Foundation has given $1.8 million to the American Technion Society to help kidney research at the Technion-Israel Institute of Technology in…
Read moreDo You Have Permission?
Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…
Read moreA Challenge To Jewish Organizations
The following is a post from a recent “Let My People Know” blog. We find it especially relevant during the Pesach Holiday. It’s something for every Jewish organization to consider seriously. David “We who…
Read moreAuthenticity
Passover is quickly approaching.  And with it, the Jewish Direct Mail Season. You know what that means: Fundraising letters coming soon to a mailbox near you! But we’re often so busy making sure our direct…
Read more