Inspirational

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Do You Know a Jewish Community Hero?

yoav@negevdirect.com 08/06/2009

The Jewish community needs a hero. In the shadow of the Madoff scandal and the recent arrests of Rabbis in the U.S. Syrian community we are all looking for a breath of fresh air…

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Marketing “Quote”

yoav@negevdirect.com 07/06/2009

“All successful marketing comes down to a fundamental understanding of people, how we like to be spoken to, what captures our attention, and what messages stick.” – Derek Sivers, Founder of CD Baby and…

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Marketing “Quote”

yoav@negevdirect.com 06/07/2009

“Is marketing an art or a science?” “It’s both, and that’s the problem.” “Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that…

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E. Ike Eshaghian Foundation Gives $1.8 million to Technion

yoav@negevdirect.com 06/01/2009

Re-post by Jacob Berkman from the blog “The Fundermentalist” “The E. Ike Eshaghian Foundation has given $1.8 million to the American Technion Society to help kidney research at the Technion-Israel Institute of Technology in…

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Do You Have Permission?

yoav@negevdirect.com 05/19/2009

Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…

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A Challenge To Jewish Organizations

yoav@negevdirect.com 04/12/2009

The following is a post from a recent “Let My People Know” blog. We find it especially relevant during the Pesach Holiday. It’s something for every Jewish organization to consider seriously. David “We who…

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