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When Times Get Tough

yoav@negevdirect.com 10/30/2008

Marketing in the Non-Profit sector. When times get tough graph. Hat tip to Katya’s Non-Profit Marketing Blog for the image.

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GPS Logger Tracks Your Mail

yoav@negevdirect.com 10/29/2008

By Charlie SorrelApril 25, 2008 Wired.com The GPS mail logger tracks itself. The idea is that you slide it into an envelope to discover why your mail is being delayed. The logger can be…

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Time to turn your clocks back an hour*

yoav@negevdirect.com 10/05/2008

Just a reminder that as of 2am on Saturday, October 5th, Israel time is now one hour earlier than usual. As I write this the time in Israel is 5:15 p.m., the time in…

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Chag Samayach!

yoav@negevdirect.com 09/24/2008

Dear Jewish Donor Blog Readers, Chag Samayach! The writers at the Jewish Donor Blog want to wish you and your family a healthy, joyful and prosperous new year! Yoav, David and Chana

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Welcome Back

yoav@negevdirect.com 09/05/2008

Probably a lot of you have felt the absence of Yoav Kaufman from our offices over the past two weeks. I know I have. Yoav is not on a only a first-rate list manager…

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Kudos

yoav@negevdirect.com 09/01/2008

Life isn’t just about direct marketing. Kudos to our President, Chana Rubin, on the printing of the 2nd edition of her book “Food For The Soul, Traditional Jewish Wisdom for Healthy Eating†only five months following…

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Generating Buzz: Post a YouTube Video

yoav@negevdirect.com 07/03/2008

We’ve talked about how posting a video on youtube.com to promote your organization or cause is a good way to build word of mouth marketing. This video is a great example of how you…

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Speedy (and Cheap) Delivery

yoav@negevdirect.com 06/05/2008

Wired Magazine compliments the U.S. Postal System… “It’s fun to complain about the mail, but look: You can send a letter across the country in three days for 41 cents.” – Wired Magazine, Issue…

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