Blog

Challenge (don’t underestimate) your Donors

yoav@negevdirect.com 12/04/2008

When was the last time you issued a challenge to your donors? Not a challenge in a adversarial way, but in a friendly “we respect you and want your input” way. For example what…

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Take Responsibility

yoav@negevdirect.com 12/03/2008

Tough times for your organization? No doubt. One thing you can do is take reponsibility. Japan Air Lines CEO...

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Why Do Donors Stop Giving?

yoav@negevdirect.com 11/25/2008

I love this brilliant quote from a post Katay at Kataya’s Non-Profit Marketing Blog calls “The Best Kept Fundraising...

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Direct Mail “Quotes”

yoav@negevdirect.com 11/25/2008

Two great quotes from Denny Hatches Business Common Sense newsletter: “It is important to remember that in direct mail,...

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How Many Hours Does Social Media Take?

yoav@negevdirect.com 11/25/2008

A recent study by The University of Massachusetts Dartmouth’s Center for Marketing Research showed that: “Seventy-five percent of the charitable organizations...

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Jews Rule!

yoav@negevdirect.com 11/20/2008

Not only has Congressman Rahm Emanuel been appointed as President-Elect Obama’s Chief of Staff, but a record number of...

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New Directions

yoav@negevdirect.com 11/18/2008

“While the new (economic) reality poses real hardship for many institutions and organizations, it can also create opportunity for...

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