Social Networking for Non-Profits
“It has to be said … that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are…
Read moreAssimilation and Intermarriage. Threats to Jewish Philanthropy?
The JPost.com just published an article about Jewish assimilation and intermarriage and their possible effects on Donations to Jewish causes. Are these two factors a cause for concern? Yes, of course. Will they play…
Read moreLeo Burnett Quotes
Leo Burnett (1891 – 1971)Created his own ad agency in Chicago in 1935. He was know for his creative approach to advertising. Here is a collection of some of his more well know quotes…
Read moreMarketing Quote
“Blogs and wikis and widgets, etc. ARE super cool, but in the end of the day they’re just TOOLS to be used in the service of GREAT COMMUNICATION.” — Consultant Jocelyn Harmon, from the…
Read moreIs Direct Mail Dead? – Part II
It seems to be the “in” thing these days say that direct mail is dying, technology is taking over and no one will ever want or need to open their mail box to get…
Read moreThe Key to Success
It’s easy to let an opportunity pass you by. My attitude is simple: You are always in the right place at the right time. But what are you doing about it? It could be…
Read moreOutstanding Customer Service Builds Your Business
It’s not often enough that we encounter great service and customer relations. So kudos, and the first “Negev Direct Award for Outstanding Customer Service†being presented to……(drum roll, please): Naomi…
Read moreGenerating Buzz: Post a YouTube Video
We’ve talked about how posting a video on youtube.com to promote your organization or cause is a good way to build word of mouth marketing. This video is a great example of how you…
Read moreAre You a Registered 501(c)3?
Are you registered as a 501(c)3 non-profit organization in the U.S.? If you are and you do any sort of mass mailings I strongly encourage you focus on cutting costs and apply to the…
Read moreWUJS Packs it’s Bags for the Big City
WUJS , The only post-college grad Israel program on the market has called Arad it’s home for 40+ years. That’s about to change. Starting next semester, WUJS will be packing it’s bags and saying…
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