Choosing Lists
In a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are many factors that can influence list performance. First of all, in most cases a direct…
Read moreRentals vs. Exchanges
List rentals are the one time-use of a list at a set fee (also know as the base price). There may be additional charges, such as fees for selects and shipping. The price is…
Read moreList Broker Vs. List Manager
This is elementary stuff, but it is worth explaining. What’s the difference between a list broker and a list manager? Most people, and that includes some people working in this business, don’t really know.…
Read moreAn Old Saying in Texas
Mistakes, everyone makes them.No, that’s not the old saying, keep reading. The typical reaction I see when someone makes a mistake is to deflect the blame onto someone else or to get defensive towards…
Read moreTo be the Best Fundraiser, Go Away – Guest Post
To be the best fundraiser, go away. I hope you’re getting a vacation this summer. Really get all the way away. No email. No urgent calls. Just you and as much nature as you…
Read moreDoing Something More Difficult Than Writing A Check
Today we are privileged to present a guest post by Rabbi Adin Steinsaltz, courtesy of Let My People Know: a blog by author and editor Arthur Kurzweil. Sometimes people in our business think it’s…
Read moreCan They Hear You?
Can your donors hear you? If not you might not be speaking their language. Does your audience respond best to direct mail, do they like email newsletters, do they prefer to donate on facebook,…
Read moreFundraising Quote
“As a nonprofit, you are essentially a money-to-happiness conversion factory. It’s one of the greatest things you do. You are helping people create meaning in their lives and breaking free from delusional struggles to…
Read more“Sixteen Wounded in Copycat Bulldozer Attack in Jerusalem”
Disturbing news from Jerusalem today. Sixteen are reported wounded in an apparent copycat bulldozer attack on the busy streets of Jerusalem. I’m no expert on the subject, but after two attacks in a matter…
Read moreCoca Cola and Synagogue Marketing
“The Jewish marketing discipline differs vastly from marketing Coca Cola, Apple Computers or The Matrix. It also differs in many ways from the marketing of other non-profit causes – because it’s about Jewish life.”…
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