America’s Top Donors

yoav@negevdirect.com 11/04/2008

I just read this very transparent list of America’s top donors from 2000-2007 and thought our readers would be just as interested as I was to see the list. I was just as surprised…

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When Times Get Tough

yoav@negevdirect.com 10/30/2008

Marketing in the Non-Profit sector. When times get tough graph. Hat tip to Katya’s Non-Profit Marketing Blog for the image.

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Don’t Believe the Hype

yoav@negevdirect.com 10/30/2008

“Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I…

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Postal Rates Prediction for 2009

yoav@negevdirect.com 10/30/2008

Dan G. Blair, Chairman of the Postal Regulatory Commission, offers his insider prognostication on future postal rate increses: “It appears that the average increase for each class of mail will be approximately 5%. The…

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GPS Logger Tracks Your Mail

yoav@negevdirect.com 10/29/2008

By Charlie SorrelApril 25, 2008 Wired.com The GPS mail logger tracks itself. The idea is that you slide it into an envelope to discover why your mail is being delayed. The logger can be…

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5 Easy Pieces

yoav@negevdirect.com 10/28/2008

Thanks to Denny Hatch for his recent post from “Marty Edelston’s Idea Factory: Everyone must be part of the quest for revenue.” In my opinion, these management techniques apply equally, if not more, to…

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Key Concept

yoav@negevdirect.com 10/28/2008

“Make sure donors who do withdraw their support for economic reasons are still communicated with and are being shown appreciation. Most will return IF ASKED when times get better.” Dan Brown, from: The ejewishphilanthropy…

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Faith Based Fundraising

yoav@negevdirect.com 10/27/2008

“Nonprofits with missions based on religious foundations face special challenges, and the fact that they answer to the Higher Power can work both for an against them.” “Faith is a powerful thing. It can…

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