– Negev’s average data card rank is 96% out of 100%.

– Negev Direct had 205 data cards on the Nextmark system at the time of ranking (that number is up to 207 currently).

From Nextmark:

“Top List Managers by Data Card Quality“

“Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 7, 2010.”