“Woman soccer club owner wins marketing award” #Beersheva #Negev#HapoelBeersheva #WomenInSports
“The Israel Marketing Association’s marketing committee has selected Alona Barkat, owner of Israel soccer champion Hapoel Beersheva, as its 2016 marketing woman of the year for her key role in building Hapoel Beersheva as a strong and stable brand with values that are changing concepts and behavior. The benefits of Barkat’s marketing campaign are visible in the team and the entire city.”
“Barkat acquired the Hapoel Beersheva soccer club in 2007, thereby becoming the first woman in Israel to own a soccer team. Over the years, Barkat has introduced a new language stressing the values of community, modesty, and achievement. These values have had a positive effect on the behavior of the team’s fans, the atmosphere in the Beersheva soccer stadium, and the club’s sales of subscriptions and tickets.”
Full article here: https://www.globes.co.il/en/article-woman-soccer-club-owner-wins-marketing-award-1001171366