Marketing “Quote”
“All successful marketing comes down to a fundamental understanding of people, how we like to be spoken to, what captures our attention, and what messages stick.” – Derek Sivers, Founder of CD Baby and…
Read moreMarketing “Quote”
“Is marketing an art or a science?” “It’s both, and that’s the problem.” “Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that…
Read moreFundraising “Quote”
“This is not a time to cut back, because if you cut back on building the visibility about the issues that you deal with and about your organization … you’re not putting a face…
Read moreShould we stop mailing or limit mailings in these tough times?
A couple of days ago I posted my first question on LinkedIn. Â Here’s the question as well as some of the answers that I received…. Question: “It may be easier for non-profits to stop…
Read moreBlog “Quotes” – On Goals
By Seth Godin from Seth’s Blog “It’s not stupid to have a stated goal of starting several ventures that will fail, or asking three stupid questions a week, or posting a blog post that…
Read moreBlog Quote
“In terms of straight out fundraising, the usage numbers [for social-networking sites] just aren’t there today, especially when looked at in the context of how most folks actually use the sites. In 2009, I can think…
Read more“Be Not Afraid”
“Be not afraid.” Jeff Brooks, – Donor Power Blog, 01.05.2008 “Or at least act like you’re not afraid. These are tough times. We face hard choices and painful situations. But if you let fear…
Read moreDirect Mail “Quotes”
Two great quotes from Denny Hatches Business Common Sense newsletter: “It is important to remember that in direct mail, the word is king. Copy is the architect of the sale. Design and art are…
Read moreNew Directions
“While the new (economic) reality poses real hardship for many institutions and organizations, it can also create opportunity for better management, redefined purpose and creative new directions for Israel’s growing and vibrant third sector.”…
Read moreFundraising: Asking Vs. Inspiring
“People think that asking for money is all about asking for money. It is and it isn’t. Most of the time it is about inspiring someone to see the world the way you do –…
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