Blog




Marketing “Quote”

yoav@negevdirect.com 07/06/2009

“All successful marketing comes down to a fundamental understanding of people, how we like to be spoken to, what...

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Just For Fun

yoav@negevdirect.com 06/29/2009

Funny Yiddish video that I originally posted at the Negev Writing blog. (The guys on the extreme left and...

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Great Product Copy – Part 1

yoav@negevdirect.com 06/28/2009

This is a post from my new blog https://negevwriting.blogspot.com/ that I thought would be particularly relevant for the Jewish...

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Another Take on Efficiency

yoav@negevdirect.com 06/24/2009

Maybe it’s time to take another look at efficiency as a measure of worth, especially in the non-profit sector....

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