Source: https://www.targetmarketingmag.com
Link to full article: www.targetmarketingmag.com/article/only-fools-ignore-rules-it-imperative-know-rules-you-break/
Written and compiled by: Denny Hatch
A sampling of 10 basic marketing rules:
1. “Always make it easy to order.” โElsworth Howell
2. Always ask for an order.
3. Always make an offer.
4. “The right offer should be so attractive, only a lunatic would say no.”โClaude Hopkins
5. “If you want to dramatically increase your response, dramatically improve your offer.” โAxel Andersson
6. “The wickedest of all sins is to run an advertisement without a headline.” โDavid Ogilvy
7. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your advertising dollar.” โDavid Ogilvy
8. “Your best lede is usually to be found somewhere on the second page of your first draft.” โPat Friesen
9. “Short words. Short sentences. Short paragraphs.” โAndrew J. Byrne
10. “Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them.” โClaude Hopkins