Ahh, direct mail. You can tell your organizations story in 3 or 4 pages. You’re not limited to banner ad or email ad size limits. It’s tangible. People save it and look at it later. You can add a premium offer like a notecard, a calendar, etc.. You get to choose the print specs from almost limitless choices so you stand out from the crowd. Are you a registered 501 (c)(3) non-profit? Great! You get a big discount on postage costs. You choose the stamp or you could go with an indicia.