“In a world in which people are endlessly bombarded with electronic messages, direct mail is now the most welcome house guest.”
It’s true. Most of us get overwhelmed by emails, texts, SMS’s, social ads, etc. everyday.
Direct mail can be a breath of fresh air in the marketers toolbox if used correctly.
– Know your audience and segment your lists
– Use new technologies to enhance engagement and brand value. Diamond was bullish on the prospects for mail and augmented reality. “It’s a case of digital and paper working together to enhance the experience.”